A great example of design thinking in practice comes from the early days of Airbnb. They believed that if more apartments had better photos, they would receive more bookings. So what did they do? They flew out to New York (where the majority of listings were), rented a camera, visited some users and dramatically improved the photo quality of those listings. Straight away they doubled their weekly revenue, the biggest improvement they’d made in a long time. Another great example of design thinking in practice came from the Nordstrom Innovation Lab. Nordstrom, a top US retailer, hired a team of people to mine data that they gathered from sources like Facebook, Pinterest and Twitter to create curated experiences for customers based off their preferences and in-store activity.